Ricoh Releases TotalFlow Production App For iPad

The Ricoh TotalFlow Production App is a business development tool that helps commercial printers increase sales of high-value services via iPad-driven marketing presentations that guide face-to-face selling.

Consider a customer eager to order 5,000 identical postcards promoting a new venture. That's a low-margin, low-return campaign for the print/marketing services provider and the customer. Ricoh's app helps foster the conversation between the PSP and the customer about the value of customized, and even multi-channel campaigns. The salesperson can use a presentation, video and white paper in the app to counsel the new client on the value and ROI associated with variable data printing (VDP), personalized images, QR Codes, personalized landing pages (pURLs) and more.

”The growing list of tools contained and accessible through the app help make the commercial printing business owner/salesperson a true business consultant able to sell more services of higher value, and deepen the customer relationship,” said Tim Vellek, vice president, Production Printing Business Group, Ricoh Americas Corporation. The operator, using the Ricoh TotalFlow Production App, contacts Ricoh service and a call is placed. To help drive successful profit- and reputation-making scenarios like these, the Ricoh TotalFlow Production App aggregates a broad range of multimedia content, including original material available only through the app.

The Ricoh TotalFlow Production App is available for free to any registered member of the Ricoh Business Booster resource center, a value-add program available at no cost to any Ricoh production printer owner.

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